Ah, the Almighty Google. With over 40,000 search queries every second, making your company visible on Google can be incredibly rewarding, in terms of pride and sales.
With Google algorithms constantly changing, and the recent dependency shoppers have on reviews, it may seem difficult for Google to find you in the vastness of the Internet. But if Google sees you, it’s likely that many others will as well. How can you make yourself visible on Google?
Google loves unique content, and that’s all a blog is content. You can write about your business, your industry, an area you have a lot of expertise in, just about anything. Make it unique and relevant to a following, and Google will pick it up.
Make sure to post to your blog consistently, and keep information up-to-date. This may mean updating old blog posts with new statistics and findings if necessary.
Reviews have many benefits for a growing or established company. Consumers are using reviews to make purchase decisions, but how can you use them to raise brand awareness? Google allows reviews to be syndicated to them, so if you have an ad running through Google, your star rating will be displayed next to your name. If you show up in a competitor’s search, those little stars may be what turns their customers to you.
To have reviews syndicated to Google, you have to meet these criteria. Only reviews collected through specific methods can be syndicated, so make sure you're following the steps you need to make reviews display on Google and other search engines.
Videos are quickly becoming the most popular marketing trend. Google’s algorithm favors video content and is more likely to display your website higher in organic searches if you have a video on your website. Bonus points for captioning the video as it assists the hearing impaired (Google looks for that!).
You can create a video that describes your product, gives a "how-to" for something relevant to your company, or display customer testimonials!
Properly using SEO is key to helping your potential consumers, and Google’s algorithm finds you. Avoid using broad terms, and go for more narrow, long-tailed keywords. Be mindful of SEO in blog posts, page titles, and even product descriptions. You can read more about using the right keywords for SEO here.
Attracting Google may seem like a daunting task, but done properly, can increase brand awareness and conversion rates.