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Shopper Approved Gives Back in Guatemala

When you do good to others, it comes back around - at least that’s what the team at Shopper Approved believes.  One of the most rewarding things that you can do is to help people, especially children in need. This year Shopper Approved has decided to help out Casa de Sion, an orphanage in Guatemala, by adding a second story to their building.

Currently, Casa de Sion can’t house older boys because there’s only one room, so many siblings are being separated. This keeps them from growing up together, and greatly lowers their chances of being adopted by the same family. When Scott Brandley and Garrett Pierson heard about the dilemma, they were willing to donate the money and travel to Guatemala to help build a second floor of the orphanage so the older boys had a place to stay.

To get everyone involved, Shopper Approved staff was invited to vicariously adopt one of the children from the orphanage, and provide a care package for them, which included toys, school supplies, clothing, and other items for each child.  This gave everyone a way of helping and supporting the children without being physically there.

Team Guatemala

“The Guatemala project tugs on my heartstrings,” says Leslie Lovato, VP of Operations at Shopper Approved. “The opportunity to help keep families together who have suffered a tremendous loss is humbling and very meaningful to me personally. Opening this opportunity up to our employees and their families has been a wonderful experience.  I see it as a gift to be provided the opportunity to think of someone other than ourselves.  It's one of the best team-building experiences we've ever had”.

In past years, Shopper Approved has partnered with World Teacher Aid, and Scott and Garrett have had the opportunity to go to Kenya and build two schools for children that didn’t have the opportunity to go to school. These schools currently enroll over 800 students and provide an education that these children otherwise wouldn’t have received.

“It’s incredibly rewarding to see the life-changing impact we’ve made in the lives of so many children in such a short period of time,” says Lovato.  “Thanks to our incredible clients, and their support and generosity, Shopper Approved has even more charity work projects planned in the future.  Giving back is a core value of Shopper Approved, and ultimately the motivation for building a successful company.”

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Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

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