The Importance of Social Media (And Targeting Each Generation)
Social media has become the primary way to share and consume content. It gives us insight into current events, local, national, or worldwide. It informs us of new trends in fashion, business, and other industries. We see everyone’s opinions, recommendations, and stories through social media, and this visibility influences our decisions.
Because social media can be used in so many different ways, it’s important to know how each generation uses it. How else can you isolate your target customer? The infographic below provides tips for targeting each generation using social media.
Infographic from Marketing Profs:
This infographic gives insight into where you should focus your social media presence based on your target audience. It's key to realize that most adults are on Facebook, and 42% of all women are on Pinterest.
By understanding who your target market is, you can advertise and engage more effectively, spending the right time on the right platform. It's key to recognize the importance of social media.