<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=636576587169246&amp;ev=PageView&amp;noscript=1">

The Importance of Social Media (And Targeting Each Generation)

Social media has become the primary way to share and consume content. It gives us insight into current events, local, national, or worldwide. It informs us of new trends in fashion, business, and other industries. We see everyone’s opinions, recommendations, and stories through social media, and this visibility influences our decisions.

Because social media can be used in so many different ways, it’s important to know how each generation uses it. How else can you isolate your target customer? The infographic below provides tips for targeting each generation using social media.

Infographic from Marketing Profs:


How to market to each generation on social media


Key Takeaways:

This infographic gives insight into where you should focus your social media presence based on your target audience. It's key to realize that most adults are on Facebook, and 42% of all women are on Pinterest.

By understanding who your target market is, you can advertise and engage more effectively, spending the right time on the right platform. It's key to recognize the importance of social media.

Verified Ratings and Reviews Transform
Your Business

  • Shopper Approved Golden Star Drive More Visibility, Traffic, and Sales
  • Shopper Approved Golden Star Collect up to 10x More Reviews
  • Shopper Approved Golden Star Get More Trusted, Verified Reviews
  • Shopper Approved Golden Star Display More 5-Star Reviews in More Places
  • Shopper Approved Golden Star Improve Your ROAS
Shopper Approved Request Info button
Shopper Approved Official Icon
Shopper Approved Blog Author


Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

Connect with