What You Will Learn in This Article
Google is the world’s largest question and answer database, designed to answer search questions in the best way possible. In fact, there are over 321 million direct question based searches per day on Google in the US. If you are not directly and concisely answering the search questions about your company, category and products, you will not be successful online.
The Shopper Approved Q&A tool powered by Answerbase is an ecommerce question and answer engine, designed specifically to rank your brand, category, and product questions and answers at the top of the organic search results, and specifically in the Featured Snippet position.
Our Google integration feeds you the questions you need to answer based on the search terms related to your products. Plus, competitor analysis shows you the product questions your competitors have answered, giving you all the tools to optimize content discovery, creation, and search visibility of high purchase intent, product-related questions, and answers, creating up to 4x more organic traffic.
The top search results get most of the traffic. Research shows the top 3 organic search results get from 54.4% of the search traffic (Backlinko) to 68% (First Page Sage). So if you want more site traffic, getting in the top 3 organic search positions is critical.
The Shopper Approved Q&A engine is engineered to create dedicated pages for each question and answer, with the optimal markup that best fits the SEO requirements for top search and featured snippet positions. When your answer to the question appears in these top positions, it becomes the trusted answer that gets the majority of the clicks and conversions.
You can create your own questions and answers based on your personal and institutional knowledge of what people have asked your sales and support teams, as well as keyword research tools and Google Analytics to discover the search terms that drive traffic to yours and your competitors sites.
The Q&A engine also identifies product-related questions with proven customer demand and feeds you opportunities for content creation from several sources.
Q&A is a powerful SEO and conversion tool that improves many of your key marketing metrics, including impressions, click rates, traffic and conversion rates.
Two examples of how Q&A increased conversions and SEO:
ePestSupply:
RVupgrades:
People want answers to questions and problems. This is what they use Google and other search engines to obtain. Having Q&A on your website increases the probability that this content (and your website) will show up high in search results.
This helps create a constant stream of high-quality, organic traffic flowing directly to your product pages, including buyers who are pre-converted and ready to make a purchase immediately based on your answer to their question.
In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying from that merchant.
You’ve seen how Q&A powered by Shopper Approved and Answerbase can help make SEO gold with better search results that lead to higher conversions and increased sales.
But Q&A is only one of multiple tools that Shopper Approved has created to help online retailers grow their business. Our entire Traffic & Conversion Suite was built to work together to help small businesses harness the power of social proof such as ratings, written reviews, video reviews, and more.
With Shopper Approved’s proven Traffic & Conversion Suite, your business can show up higher on search pages, increase brand visibility, and gain a growing customer base of fans and followers. Learn more about Q&A and our all our unique tools here.
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