Increase traffic and sales with Q&A
- Increase search impressions up to 40%
- Increase organic click-through rate up to 126% (Answerbase)
- Increase organic traffic up to 400%
What is Q&A?
Q&A is a question and answer engine designed to rank your product questions and answers at the top of organic search results—and specifically in the Featured Snippet position—as well as display them on your product pages.
Why do I need Q&A?
People don’t buy if they can’t get their questions answered quickly and easily.
A better, proven solution to convert more visitors
Our Q&A is a searchable database of answers to your shoppers' most common questions, giving them answers when it counts, which increases their confidence to buy.
- Every question and answer is automatically search optimized to appear at the top of the organic search results or in the featured snippet.
- Every question and answer is searchable on your website, giving your visitors the easiest and fastest way to resolve their questions and place their order.
Q&A improves many of your key marketing metrics
- Increased impressions
- Increased click-through rate (CTR)
- Increased organic traffic
- Higher customer lifetime-value (LTV)
- Link building
- Enhanced keyword and keyphrase discovery
- Lower support costs
- Increased sales and conversions
Here's how Q&A works:
Turn your customers' product-related questions into valuable SEO content that Google uses to funnel laser-targeted traffic—with high purchase intent—directly to your website and product pages.
Customers ask questions and you provide answers
On each product page, there is a Q&A section, where potential customers can read all of the previously asked questions regarding a product, along with any answers provided, to help them make a more informed decision.
Your answers are optimized to help them show up as Featured Snippets in Google
Shopper Approved Q&A is optimized to show up in Google Featured Snippets, so the more questions you answer, the more likely it is that your responses will be displayed in Google, pointing back to your product page.
Your answers also show up as organic search results in Google
In addition to Featured Snippets, every answer is also search engine optimized to display in organic search listings whenever a potential customer searches for an answer to that particular question.
Get up to 4x more high-converting
Our search-optimized Q&A is specially designed to be indexed and displayed in Google,
showing up as organic search results—including Featured Snippets—that link directly to
your individual product pages.
Turn up to 75% of customer questions into actual sales
Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.
We find that after answering a customer question with an answer that confirms the product is a good fit, we generally see an order approximately 75% of the time.”
Part of the Traffic & Conversion Suite
Seller Ratings build your brand reputation and get you found online
Seller Ratings can be used as a stand-alone product, but when you strategically combine it with Product Reviews, Video Reviews, Search-optimized Q&A, and Website Security it becomes part of the Traffic & Conversion Suite.
The Traffic & Conversion Suite is the most effective way for you to generate more search traffic AND more conversions for your website.
Seller Ratings and the social proof they generate are important in answering the first critical conversion question: “Can I trust this seller?”
Product Reviews are the most critical part of the Traffic & Conversion Suite on product pages
In a July 2021 national survey, 80% of consumers said that product ratings and reviews are important when searching for products online, with 68% saying they have either a ‘high’ or a ‘very high’ influence on their buying decisions.Learn more about Traffic & Conversion Suite
Product Reviews and the UGC they generate are essential in answering the second critical conversion question: “Can I trust this product?”
Video Reviews build your brand reputation and get you found online
Video Reviews are a super powerful tool for SEO and engagement. And they work even better when used strategically to create more trust and conversions through user-generated content (UGC).To multiply and leverage your social proof and UGC across the web, video reviews are an important component of the Traffic & Conversion Suite.Learn more about Traffic & Conversion Suite
Increase site traffic while also creating more trust and conversions on your product pages with Q&A
Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.Learn more about Traffic & Conversion Suite
Q&A helps answer the critical conversion question: “Can I trust this product?”
Website Security seals in key locations within the conversion path will increase your sales
Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Suite - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.Learn more about Traffic & Conversion Suite