What are Product
Product Reviews are reviews that your customers write about the products they buy from you.
As a Google Product Review Partner, Shopper Approved syndicates your product reviews for display in the Google Shopping network.
Research indicates that 85% of online shoppers buy after reading product reviews, and 61% of online shoppers say product reviews are very important or absolutely essential to making a purchase decision.
Why do I need Product Reviews?
Product Reviews improve your revenue
Product Ratings and Reviews create social proof to help your products and services stand out in Google and convert to sales on your website.
Product Reviews create powerful social proof to help your products stand out, both on Google and on your website. By strategically displaying Product Reviews in both locations, you maximize your conversion funnel and increase your sales.
Stand out with
stars in Google
When your Google Shopping, Product Listings Ads, and organic listings display your product review stars, these search results automatically stand out and get more clicks.
Product Reviews are highly influential and can have a significant, persuasive effect on your customers' decision-making and buying processes.
- Help your products stand out and get noticed in search
- Create trust and credibility
- Increase traffic and conversion rates
5 ways Product Reviews
build your brand
Why are we a trusted Product Review platform?
Shopper Approved is an official Google Product Reviews Partner, which means that we get your Product Reviews to display in your Google Product Listings Ads, Google Shopping, and Google organic search results. We also display your Product Reviews on your website, which drives more sales.
Shopper Approved Product Reviews work on any shopping cart platform, from Shopify, WooCommerce, and BigCommerce to custom carts. Plus, our U.S.-based integration team will even install Product Reviews for you for free.*
Part of the Traffic & Conversion Suite
Seller Ratings build your brand reputation and get you found online
Seller Ratings can be used as a stand-alone product, but when you strategically combine it with Product Reviews, Video Reviews, Search-optimized Q&A, and Website Security it becomes part of the Traffic & Conversion Suite.
The Traffic & Conversion Suite is the most effective way for you to generate more search traffic AND more conversions for your website.
Seller Ratings and the social proof they generate are important in answering the first critical conversion question: “Can I trust this seller?”
Product Reviews are the most critical part of the Traffic & Conversion Suite on product pages
In a July 2021 national survey, 80% of consumers said that product ratings and reviews are important when searching for products online, with 68% saying they have either a ‘high’ or a ‘very high’ influence on their buying decisions.Learn more about Traffic & Conversion Suite
Product Reviews and the UGC they generate are essential in answering the second critical conversion question: “Can I trust this product?”
Video Reviews build your brand reputation and get you found online
Video Reviews are a super powerful tool for SEO and engagement. And they work even better when used strategically to create more trust and conversions through user-generated content (UGC).To multiply and leverage your social proof and UGC across the web, video reviews are an important component of the Traffic & Conversion Suite.Learn more about Traffic & Conversion Suite
Increase site traffic while also creating more trust and conversions on your product pages with Q&A
Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.Learn more about Traffic & Conversion Suite
Q&A helps answer the critical conversion question: “Can I trust this product?”
Website Security seals in key locations within the conversion path will increase your sales
Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Suite - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.Learn more about Traffic & Conversion Suite