Video Reviews turn visitors into customers
- Improve trust in your brand and products
- Increase organic traffic and conversions
- Expand your brand's visibility and influence
What are Video
A Video Review is a review of your online store or product left by one of your happy customers in the form of a video rather than a written review. Your 4- and 5-star video reviews are optimized for search results and posted on YouTube and your Shopper Approved Certificate.
Why do I need Video Reviews?
Why do I need Video Reviews?
Video Reviews are an unbeatable way to boost SEO and conversions. They stand out in search and are more persuasive than written reviews.
Video Reviews increase your traffic
Video is extremely search engine friendly, and video thumbnails dominate the search engine results page both in size and visual appeal.
- It’s 50x easier to achieve a page one ranking on Google with video
- Video attracts 2x to 3x the monthly visitors
- Video can increase organic traffic by up to 157%
Video Reviews increase
67% of website visitors are visual learners who prefer watching videos over reading. Video is also extremely persuasive because it’s more credible and packs the extra punch of sight and sound.
- Video testimonials increase all conversions by 25%
- Video testimonials on landing pages can increase conversions by 80%
- 62% of consumers watch product review videos before making a purchase
5 reasons why
How Video Reviews work
Whenever a customer leaves you a 4- or 5-star written review, they’re also invited to leave you a video review, giving you the power of two reviews instead of just one.
With a click of your mouse, you can also share your video reviews on your social media channels, giving you even greater visibility and credibility.
Part of the Traffic & Conversion Suite
Seller Ratings build your brand reputation and get you found online
Seller Ratings can be used as a stand-alone product, but when you strategically combine it with Product Reviews, Video Reviews, Search-optimized Q&A, and Website Security it becomes part of the Traffic & Conversion Suite.
The Traffic & Conversion Suite is the most effective way for you to generate more search traffic AND more conversions for your website.
Seller Ratings and the social proof they generate are important in answering the first critical conversion question: “Can I trust this seller?”
Product Reviews are the most critical part of the Traffic & Conversion Suite on product pages
In a July 2021 national survey, 80% of consumers said that product ratings and reviews are important when searching for products online, with 68% saying they have either a ‘high’ or a ‘very high’ influence on their buying decisions.Learn more about Traffic & Conversion Suite
Product Reviews and the UGC they generate are essential in answering the second critical conversion question: “Can I trust this product?”
Video Reviews build your brand reputation and get you found online
Video Reviews are a super powerful tool for SEO and engagement. And they work even better when used strategically to create more trust and conversions through user-generated content (UGC).To multiply and leverage your social proof and UGC across the web, video reviews are an important component of the Traffic & Conversion Suite.Learn more about Traffic & Conversion Suite
Increase site traffic while also creating more trust and conversions on your product pages with Q&A
Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.Learn more about Traffic & Conversion Suite
Q&A helps answer the critical conversion question: “Can I trust this product?”
Website Security seals in key locations within the conversion path will increase your sales
Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Suite - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.Learn more about Traffic & Conversion Suite