Get more customers to buy now with Social Evidence
- Get up to a 15% increase in conversions
- Multiple options for displaying social proof
- Motivate with ethical FOMO and special offers
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What is Social Evidence?
Social Evidence is a tool that uses small pop-ups to display proven psychological motivators to buy now, including four different types of social proof, scarcity, loss aversion, and promotions.
Why do I need Social Evidence?
Social Evidence increases your conversion rates by combining proven strategies to motivate more of your customers to buy.
Social Evidence will help increase sales
With real-time widgets on your website, you can effectively convey various types of social proof, such as popularity, demand, and positive reviews by showing that others have recently visited your site, bought from you, or even left a positive review and endorsements for your website and products.
Popularity combined with ethical FOMO (fear of missing out) are emotionally persuasive factors that significantly influence shoppers to buy.
We call this type of persuasion data "social evidence," and it’s very influential because of its ability to create an instant positive emotional response in buyers, increasing your sales by up to 15%.
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Popular Questions
Social proof theory suggests that people tend to mimic or conform to the behaviors of others in similar situations. Social proof, as a marketing strategy, increases online consumer conversion rates by making user-generated content available, such as product reviews, customer feedback and FAQ sections.
Product reviews and seller ratings are both social proof, which improves SEO in three ways: They are user-generated content, informing visitors while increasing keyword usage. They provide social proof that your website is trustworthy. Trusted sites are more favored in Google results. Ratings from Google Review Partners appear in Ads and organic searches improving visibility. Listings with stars have more credibility, increasing clicks.
Place your Q&A and review sections below product descriptions, with reviews at the bottom. Keep your product and service pages organized and consistent, avoiding large blocks of text or too much company-imposed detail. Partner with Shopper Approved for access to tools and software to help you maintain the valuable SEO ranking of a user-friendly page.
Yes, social proof is based in core psychological principles shown to increase conversion rates by providing potential customers with evidence and proof that other people have had positive experiences with a company, product or service.
The most common forms of social proof in marketing are customer reviews and feedback, listening tools such as Q&A sections and social media, and critical site statistics. Each method presents a different way to engage consumers with other like-minded people and provide them the confidence to make a purchase decision.
The fastest way to build trust on your website home page is to provide clear and accurate information, display website security seals and payment methods, and display customer reviews and testimonials above the fold. As well as providing contact information, and using a recognizable logo can help to build trust with your website visitors.
Source: https://results.shopperapproved.com/b...
Source: https://results.shopperapproved.com/b...
The short answer is, yes, social proof reduces consumer acquisition costs through improved SEO ranking and higher conversion rates. Since most social proof tactics are low- or no-cost, much of the revenue you generate at conversion goes back to your business.
Collect social proof by placing reviews and Q&A sections on product pages, just below the product description. The Q&A provides visitors with more comprehensive information, while reviews offer a sense of connection to the brand and other consumers. Shopper Approved has tools and software that make collecting and using social proof a snap.
Yes, social proof can increase click-through rates because they improve SEO ranking and can include long-tail keywords. Your target audience is more interested in links to products or services that answer their specific questions like the ones that appear in reviews and Q&A pages.
Yes, social proof can improve SEO, especially on well-organized, user-friendly pages like FAQ and reviews. FAQ pages allow you to leverage Google's preference for long-tail keywords of three or more keywords to encourage focused search results. Both FAQ and user-review sections encourage visitors to spend more time on your site, increasing SEO ranking.
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