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Shopper Approved Seller Ratings Hexa Icon

Seller Ratings 
& Reviews

  • Generate more traffic and sales
  • Get stars in your Google Ads
  • Display stars in your organic search results

What are Seller 
Ratings?

Seller Ratings are ratings and reviews left by your customers about the overall shopping experience with your company or website.

When Seller Ratings are collected by an official Google Review Partner like Shopper Approved, they are often referred to as Google Seller Ratings, because we syndicate them to Google so they appear in search results throughout the conversion path.

Shopper Approved Seller Ratings mobile phone with ratings and reviews serp

Why do I need Seller Ratings?

Seller Ratings
improve your sales

Stars in your search results and Google Ads create visual interest,
  making you stand out, creating trust, and causing shoppers to click.

Stack - 26% increase clic-through rate
Stack - 26% increase clic-through rate
Stack - 26% increase clic-through rate

Stand out with 
stars in Google

When syndicated to Google, your Google Seller Ratings populate the stars in your rich snippets that appear in several influential search results, including:

Google Ads - SERP

Google Ads

Google - Organic search results

Google organic search 
results

Google shopping search results

Google Shopping search results

Google Shopping product pages

Google Shopping product 
pages

Collect reviews from
real customers

Our proprietary two-step process collects feedback from your customers immediately after they buy, and again once they receive their product or service.

This process ensures that your reviews are verified, which significantly improves trust and credibility for future shoppers.

Shopper Approved - Collect reviews from real customers
Shopper Approved Women on phone thumbnail with social proof and traffic & Conversion suite

More reviews in 
more places

  • A search-optimized review certificate
  • Your website
  • Social media and YouTube
  • Google Ads
  • Google organic search
  • Bing
  • Yahoo
  • Other review platforms
Stats increasing results to more Sales

More reviews mean
more sales

We turn your Seller Ratings into social proof, a powerful marketing asset that builds more trust and conversions.

We also collect up to ten times more reviews than other review platforms, generating more social proof and user-generated content (UGC). This accelerates and improves your SEO, credibility, and trust. The more people trust you, the more they convert.

Seller Ratings are a powerful marketing asset that builds trust and conversions.

We collect up to 10x more reviews than other review platforms, generating more social proof faster, which accelerates and improves your credibility and trust. And the more people trust you, the more they convert.

Shopper Approved - Proof Points
Shopper Approved - collect star ratings and reviews
Start collecting right away

When it comes to getting you up and running quickly, our friendly U.S.-based onboarding, support, and integration teams are standing by, ready to help.

Shopper Approved - App Integrations
Integrations

Shopper Approved integrates with virtually any shopping cart. We also connect to a variety of popular apps to help you more effectively manage and promote your reviews.

Part of the Traffic & Conversion Suite
Seller Ratings build your brand reputation and get you found online

Seller Ratings can be used as a stand-alone product, but when you strategically combine it with Product Reviews, Video Reviews, Search-optimized Q&A, and Website Security it becomes part of the Traffic & Conversion Suite.

The Traffic & Conversion Suite is the most effective way for you to generate more search traffic AND more conversions for your website.

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Google SERP results Shopper Approved Widgets and milestones

Seller Ratings and the social proof they generate are important in answering the first critical conversion question: “Can I trust this seller?”

 
Product Reviews are the most critical part of the Traffic & Conversion Suite on product pages

In a July 2021 national survey, 80% of consumers said that product ratings and reviews are important when searching for products online, with 68% saying they have either a ‘high’ or a ‘very high’ influence on their buying decisions.

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Google SERP results Shopper Approved Widgets and milestones

Product Reviews and the UGC they generate are essential in answering the second critical conversion question: “Can I trust this product?”

 
Video Reviews build your brand reputation and get you found online

Video Reviews are a super powerful tool for SEO and engagement. And they work even better when used strategically to create more trust and conversions through user-generated content (UGC).To multiply and leverage your social proof and UGC across the web, video reviews are an important component of the Traffic & Conversion Suite.

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Google SERP results Shopper Approved Widgets and milestones
 
Increase site traffic while also creating more trust and conversions on your product pages with Q&A

Not only does Q&A help you create a constant stream of high-quality, organic traffic flowing directly to your product pages, but it also predisposes visitors to buy, based on your answer to their question. In fact, up to 75% of visitors who get an answer to their product question via Shopper Approved Q&A end up buying.

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Google SERP results Shopper Approved Widgets and milestones

Q&A helps answer the critical conversion question: “Can I trust this product?”

 
Website Security seals in key locations within the conversion path will increase your sales

Not only are Trust Guard seals proven to convert on their own, but they’re also part of the Traffic & Conversion Suite - a highly-effective combination of Product Reviews, Q&A and Website Security tools that are used by sites like Amazon.com to maximize their conversion rates. Now you can use the same strategy on your website.

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Google SERP results Shopper Approved Widgets and milestones

Website Security Seals answer the third critical conversion question: “Can I trust this transaction?”