Did you know that as Google crawls the web in search of content, it prefers websites that have a video on the home page? If you’re the owner or an employee of a new or small company, you’re not likely to be a producer or have the resources necessary to make a stellar video marketing your brand or topic.   Even if you have a video showing how to use your products, what are some other ways videos can be used to promote your brand? Enter video testimonials.

Why Video?

Why have any kind of video on your website? Studies indicate that companies with a video that describes how to use a product can increase conversions by 80%. Not only is your conversion rate increasing, but your ranking on Google goes up as well. Simply by having a video embedded on your website, Google is 53 times more likely to rank you first in searches relating to your company or product! Because they are watching a video, users are also spending more time on your website, and that makes it even more appealing to Google!

"Companies with a video that describes how to use a product can increase conversions by 80%."

Check out this article by Dream Grow to learn more about why videos should be used in your marketing!   The trend in online marketing and retail is going mobile. Short videos with captions are very attractive to mobile users (64% of people in the U.S.) and are proving themselves an effective marketing tool in the last couple of years. You can explain more in a short video than you can in a paragraph of text, and viewers will stay more engaged with the content.   [bctt tweet="You can explain more in a short video than you can in a paragraph of text, and viewers will stay more engaged." via="no"]

Why Video Testimonials?

We discuss here and here why reviews are so important. Video testimonials combine the benefits of using videos in your marking and the positive perks that reviews provide.   Video testimonials also bring your customers to life as they share their experience with you and/or your product in a cinematic way. It’s personable and honest; however, getting your customers to share their experiences on video can be difficult.

Here Are a Few Ideas to Get Video Testimonials:

Just ask! Send an email out to your loyal customers or tweet asking for video testimonials, and make it as easy as possible for them to do it. Include a link to video recording software in your email and ask them to keep it short (30 seconds). You can use social media to let them know as well. It’s likely some of your customers are happy to do this if you just ask! Make it a competition Offer a coupon or free product to the customer that submits the best video. You’ll get a lot more volume this way, and your customers will probably get more creative! Again, make it easy for your customers to leave a video testimonial for you. Make it a built-in function on your website Have built-in integration ready to go on your website. Then if a customer feels compelled to leave a video testimonial for you once they see that your website has that capability, they may do it without being asked! Pay for a company to collect video testimonials Why not have a third-party company do all the dirty work for you? Shopper Approved is the only review and rating company that collects video reviews! As the trend for marketing moves to video, it’s worth the investment to be collecting video testimonials from your customers. This way, you’re constantly getting new testimonials with updated feedback from your customers too! Sit back and reap the benefits!

"As the trend for marketing moves to video, it’s worth the investment to be collecting video testimonials."

Marketing must continually evolve to match consumers’ ever-decreasing attention span to advertising. Video is captivating, and video combined with the power and repertoire of online reviews can prove to be an incredible marketing tool.

"Video combined with the power and repertoire of online reviews can prove to be an incredible marketing tool."