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69 Tips and Tricks for Ecommerce Performance Improvement

Business owners have realized the potential of having an online store, and there are plenty of eCommerce software options available that provide affordable ways to set up a store. However, if you don’t optimize your site, pages load very slowly. According to recent research, a customer only waits around for a maximum of 2 secs for a page to load before moving on. Which means you just lost a sale. To prevent this, Aspiration Hosting has written a guide to help in your eCommerce performance improvement.

You can download the complete pdf file here:

69 Tips and Tricks for eCommerce Performance Improvement

Some quick eCommerce Performance Improvement advice:

Choose Cloud:

Cloud should be the only option when choosing a host. Not only are cloud plans affordable, but you feel like you have your very own dedicated server. This is especially true for Aspiration Hosting Cloud Plans that are designed to give you individual resources on CloudLinux servers and have SSD drives that are 20x faster than conventional drives.

Another advantage of the cloud is the ability to upgrade your plan whenever you run out of resources. And of course the ability to set up shop anywhere in the world. Most hosting companies have servers in different cities to enable you to set up a truly global shop. Aspiration Hosting has servers in California - USA, London - UK, Singapore - Asia, and Sydney - Australia.

Use Content Cache:

All Aspiration Hosting plans come with the server-level content cache LiteSpeed for WordPress, WooCommerce, Drupal, Joomla, and X-cart. The cache saves dynamic content like JavaScript, CSS, and images so that the page loads faster the next time the customer comes back.

Test Customizations:

Often times custom scripts can create problems like slow site speed. To prevent this, test your customization by commenting them out to check the speed of your site. Although this could be a strenuous process, it does help weed out the faulty scripts.

Fortify your Security:

The number one concern of both business owners and shoppers is security. There are a number of ways to secure your site like adding SSL certificates. Aspiration Hosting has a variety of SSL certificates including the free Let's Encrypt. Along with this, all the plans come with SpamExperts to prevent malicious emails that cause havoc. Besides this, we periodically scan our servers using Malnet and ClamAV.

Use Content Delivery Network:

Since your site is on the internet, you will get visitors from all over the world. In the normal way, pages usually take a lot longer to load if the visitor is far from the main server. However, with Content Delivery Network, copies of your site are saved on different servers worldwide. This makes the pages load faster as they are downloaded from a server near them. Aspiration Hosting in-house CDN has more than 50 relay servers.

Need help with eCommerce site performance? Contact Aspiration Hosting!

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Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

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