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How to Promote a New Product Successfully

Whether you’re a new or established business, it’s good to know some easy, effective ways to promote a new product. The best part? You don’t have to wait for your product to be in your hands to start! In fact, that’s one of the best secrets. Here are a few ways you can get the most out of promoting a new product!

Start Promoting Your Product before You Actually Have It.

Ever see “sneak-peeks” of a new clothing line, or be able to use the beta software before it’s released? Get ahead of the game and start promoting your product before you have it ready to go. You’ll get customers pumped up for its release and can plan on a few orders as soon as it’s ready to go! You can even start collecting pre-orders if you’re up for it (we recommend it!).

Have an Online Presence (Social Media) Established

If you’ve been in business for a little while, and you’re active on social media, you should have a following. Even if it’s small, use it to your advantage and let them know what’s coming. If you’re not on social media, get there and use it to promote the product before it’s released! And then push push push your new product to the audience that already is available to you once it’s been released.

Create an Email List and Use It!

Collect emails (optionally) during the checkout process, but also collect emails from people that are interested in hearing when your new product comes out!

For example, let’s pretend I’m working on project management software. I create an ad for it weeks (or months) before the final product is done. When people click on the ad, it’ll give them a quick overview of what the software will look like and do, and let them opt-in to emails that let them know when it’s ready and what additional features it will have.

This generates interest prior to the release and gives you the opportunity to get people to buy by offering some sort of email list coupon.

If It’s Not like Anything You’ve Sold Before, Create a Short Video Introducing What the Product Is and How to Use It.

If it’s applicable and interesting enough, make a brief video introducing the product. Video has proven to be more captivating to consumers, and Facebook and Google algorithms have started to favor video content.

Buy Competitor’s Names as Keywords (You’ll Show up When Others Search for Them) If You’re Buying Online Ads

If you decide to place ads, determine what your biggest competitor products are and buy those keywords. Then when consumers search for them, they’ll also see your new product.

New products are emerging every day. Have an edge and make the most of your new product launch.

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Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

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