How to Promote Your New Product
Whether you’re a new or established business, it’s good to know some easy, effective ways to promote your new products. The best part? You don’t have to wait for your product to be in your hands to start! In fact, that’s one of the best secrets. Here are a few ways you can get the most out of promoting a new product!
Start Promoting Your Product before You Actually Have the Product
Ever see “sneak-peeks” of a new clothing line, or be able to use the beta software before it’s released? Get ahead of the game and start promoting your product before you have it ready to go. You’ll get customers pumped up for its release and can plan on a few orders as soon as it’s ready to go! You can even start collecting pre-orders if you’re up for it (we recommend it!).
Have an Online Presence (Social Media) Established
If you’ve been in business for a little while, and you’re active on social media, you should have a following. Even if it’s small, use it to your advantage and let them know what’s coming. If you’re not on social media, get there and use it to promote the product before it’s released! And then push push push your new product to the audience that already is available to you once it’s been released.
Create an Email List and Use It!
Collect emails (optionally) during the checkout process, but also collect emails from people that are interested in hearing when your new product comes out!
For example, let’s pretend I’m working on project management software. I create an ad for it weeks (or months) before the final product is done. When people click on the ad, it’ll give them a quick overview of what the software will look like and do, and let them opt into emails that let them know when it’s ready and what additional features it will have.
This generates interest prior to the release and gives you the opportunity to get people to buy by offering some sort of email list coupon.
Make a Video
If it’s not like anything you’ve sold before, create a short video introducing what the product is and how to use it.
If it’s applicable and interesting enough, a brief video introducing the product may spark new interest in your new development. Video has proven to be more captivating to consumers, and Facebook and Google algorithms have started to favor video content.
Advertise Online for It
Buy competitor's names as keywords (you’ll show up when others search for them) if you’re buying online ads
If you decide to place ads, determine what your biggest competitor products are and buy those keywords. Then when consumers search for them, they’ll also see your new product.
New products are emerging every day. Have an edge and make the most of your new product launch by hitting your market as early as possible and generating interest!