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Online Return Statistics and Trends [Infographic]

Shockingly, over 30% of online purchases are returned. The hits retailers are taking on returned merchandise are alarming. What can deter this high number of online returns?

Inbound Logistic claims that the average retailer spends ~8% of sales on returns. When retailers are paying to take back unwanted merchandise, it affects their bottom line. However, a bad return policy will likely cost merchants more in lost sales. 67% of consumers check the return policy before making an online purchase. 79% of those consumers want free return shipping.

Check out the infographic below by Business 2 Community for more statistics on returns.

Infographic:

 

Returns Infographic

This may be your cue to take a look at your return policy and weigh the benefits of making it more convenient for your consumers.

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Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

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