<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=636576587169246&amp;ev=PageView&amp;noscript=1">

What Does It Mean to Syndicate Product Reviews?

Collecting reviews is only half the battle when it comes to managing your online reputation. Your reviews are only valuable if potential consumers are reading them. The best way to get consumers to read them? Put the reviews right in front of their eyes!

What Is Product Review Syndication?

Product review syndication is the act of pushing reviews out from your review software platform to be published on review sites, search engines, social media, and other high-traffic places online. This increases the potential audience who will see your reviews while they are shopping for the products and services you sell.

The most popular places to syndicate include Google, Yelp, Facebook, the BBB, Consumer Affairs, and other sites consumers use to research brands. Google is obviously the most popular with 40,000 search queries per second, and merchants should be syndicating their reviews to Google regularly.

You can read about the latest requirements for small businesses to display reviews on Google here.

Is It Worth Having Syndicated Product Reviews?

Absolutely. Collecting and displaying real reviews from your customers across multiple platforms and online outlets is an excellent way to enhance your reputation online and grow your business. Syndicating reviews will

  1. Strengthen your brand's visibility
  2. Improve SEO and help you rank higher in search results
  3. Create trust with consumers
  4. Establish social proof across numerous channels
  5. Increase your click-through-rate (CTR) and send more traffic to your website
  6. Pre-convert shoppers who read your positive reviews
  7. Boost the conversion rate (CVR) on your website
  8. Contribute to sales and revenue growth

How many new customers will be driven to your site if your reviews can only be seen on your website? Not many. By displaying your reviews across the web where consumers already are, you can introduce new customers to your products and show them solutions they may not have known about before.

How Do You Syndicate Product Reviews?

The easiest solution is to use a third-party review aggregation and syndication company that has established syndication rights with multiple websites. These vendors will also have software that first collects reviews and then pushes them out to the syndication network.

Shopper Approved syndicates to all major review sites and search engines. We take care of adding and maintaining the necessary code on your website that connects your reviews to those other sites.

What Happens If You Don’t Syndicate Product Reviews?

You’ll simply have to house your reviews wherever they show up. However, most reviews that are collected tend to be passive reviews (people leave them without being asked on open review sites such as Yelp or Trustpilot that do not verify a purchase).

These reviews tend to skew negative more often than active reviews, which result from asking verified costumers to leave a review after a transaction. (Read more about the difference between passive and active reviews here.)

The reason for this is that, unfortunately, most satisfied customers do not tend to stop and leave a review. Unhappy customers are much more likely to write a review in order to voice their dissatisfaction. Therefore, if you are not actively collection reviews, you risk ending up with a lower overall star rating

Syndication pushes reviews that are actively collected out to those websites that collect passive reviews, which gives a more accurate, favorable outlook on your company and products.

How Does Shopper Approved Help Online Businesses Collect and Syndicate Reviews?

Shopper Approved's automated software invites your customers to leave a review at multiple points after they buy, including at the point of purchase and after delivery. This catches consumers at their most satisfied and engaged, while also increasing the quality of the rating because the customer will have the product in hand when they leave their review.

With decades of experience, Shopper Approved has established the largest review distribution network to make sure that your reviews are seen by potential customers wherever they are searching and shopping online. We are a certified Google Reviews Partner and also send reviews to the largest reviews hosts, such as YouTube, Facebook, Bing, the BBB, Reviews.io, and many more.

The upshot of our proven system is that Shopper Approved clients tend to have higher star ratings, better brand visibility across the internet, and appear higher in search results. The end goal of collecting review is ultimately to generate sales and increase revenue, and Shopper Approved's Traffic & Conversion Suite is designed to help get you there.

Other articles on syndicated reviews:

Verified Ratings and Reviews Transform
Your Business

  • Shopper Approved Golden Star Drive More Visibility, Traffic, and Sales
  • Shopper Approved Golden Star Collect up to 10x More Reviews
  • Shopper Approved Golden Star Get More Trusted, Verified Reviews
  • Shopper Approved Golden Star Display More 5-Star Reviews in More Places
  • Shopper Approved Golden Star Improve Your ROAS
Shopper Approved Request Info button
Shopper Approved Official Icon
Shopper Approved Blog Author

by

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

Connect with  

 
 
Questions & Answers About What Does It Mean to Syndicate Product Reviews?
avatar
Popular Questions

2 years ago
2 years ago
Yes. Shopper Approved is a legitimate business that collects genuine reviews from verified customers. Large companies like Namecheap, B&H Photo, Vividseats.com, and 1800Flowers all trust Shopper Approved to help collect and distribute customer ratings and reviews. Shopper Approved has even been an official Google Review Partner since 2013 and has the highest ratings on the web from G2, BBB, Capterra, Google Reviews, and Trustpilot.
Source: https://results.shopperapproved.com/b...
2 years ago
Can I delete a review that I posted on a particular website? See more »
2 years ago
2 years ago
Google Customer Reviews are for ecommerce businesses and Google My Business Reviews are for location-based businesses. Google Customer Reviews qualify for a Google Seller rating with Google, helping optimize organic listings and Google Ads click-through rates, and ad spending by showing star ratings in Google Ads. Some third-party review platforms, like Shopper Approved, help merchants collect customer reviews on Google My Business and e-commerce reviews for a Google Seller Rating.
Source: https://support.google.com/business/t...
2 years ago
2 years ago
On G2, reviewers felt that Shopper Approved met their needs better than Yotpo, had better ongoing product support, and preferred Shopper Approved's features and roadmaps. Shopper Approved rates 4.8/5 stars with 141 reviews vs. Yotpo's 4.3/5 stars with 217 reviews. Users who switch from Yotpo to Shopper Approved enjoy a lift in the number of reviews and UGC.
Source: https://results.shopperapproved.com/b...
2 years ago
Yes, ratings and reviews increase conversion rates. According to ecommerce Fastlane.com "There was a 108.6% lift in conversion among shoppers who interact with ratings and reviews. There's a 71.9% lift in conversion among those who click to only see one-star reviews, which is proof positive that negative reviews don't necessarily scare shoppers away." Read more about how ratings and reviews improve conversion rates. See more »
2 years ago
The commerceshop.com found that 85% of online shoppers buy after reading product reviews. BigCommerce says that reviews generate 62% more revenue per site visitor, and Shift4Shop data shows product reviews increase conversion rates by 44%. Shopper Approved research found that 80% of consumers say that product ratings and reviews are important when searching for products online.
Source: https://results.shopperapproved.com/b...
2 years ago
Can retailers edit, suppress or delete negative reviews? See more »
2 years ago

Reviews cannot be deleted or edited. Reviews collected by Shopper Approved are from verified customers following a completed purchase. As a Google Review Partner, reviews are not allowed to be edited, deleted, or suppressed. Research shows that consumers trust brands more when they have a full spectrum of reviews, and a perfect 5-star review is actually less trustworthy.

Here's a great article on handling negative reviews See full answer »
View all

Shopper Approved Q&A Shopper Approved Q&A Answerbase
view