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Is Shopper Approved Legit & Trustworthy?

Shopper Approved is a Google Review Partner that collects reviews from verified customers, and has hundreds of reviews with the highest ratings on the web:  G2 4.8/‎138 reviews, Trust Pilot 4.6/‎409 reviews, Software Advice 5/‎114 votes, Capterra 4.9/‎114 reviews, BBB 4.8/23 reviews, Cuspera 4.3/438 reviews, Google 5/38 reviews. 

Why Shopper Approved Does Not Collect Fake Reviews

According to a global Nielsen survey, internet users consider consumer recommendations to be the most credible form of advertising. While online referrals exert a lot of power over consumer spending, it’s understood that fake reviews are a problem across all retail platforms.

In fact, a 2017 survey reported that 79% of U.S. consumers believed they read a fake review in the last year. Because customers can be your most powerful brand advocates, it’s more important than ever for companies to gather and use authentic reviews from real, or verified customers.  

There are in fact review collection tools that allow the business to “gate” or "Moderate" their reviews which means to remove negative reviews or post only their best reviews, while the others get diverted to a support desk and deleted, never to be seen by the public.  There are also review generation tools that send consumers free products in exchange for a positive review.  Read on to find out why shopperapproved.com is a legit and trustworthy solution, and what we can do for your business.

What Is Shopper Approved?

Shopper Approved is a review collection and syndication tool. Businesses integrate with our simple, cloud-based application to curate ratings, reviews, and video testimonials from verified customers. The app then distributes the collected reviews to a wide network.  For more details on how we syndicate and distribute reviews, see What Does It Mean to Syndicate Reviews?

What Types of Reviews Does Shopper Approved Collect?

Shopper Approved collects all three types of reviews: 

  1. Google Seller Ratings and Reviews - These are the most visible reviews online and are displayed in several strategic locations. 
  2. Product Reviews - If you sell physical products, then product reviews are displayed in Product Listing Ads and selectively placed in Google Shopping. (See What Product Reviews Are and How They Increase Your Sales.)
  3. Local Reviews - Local businesses like restaurants, repair services, or any company operating out of a brick-and-mortar location will benefit the most from local reviews from their customers.

Is Shopper Approved Selling Fake Reviews?

Shopper Approved clients pay for our tool to curate and distribute reviews, not the reviews themselves. We never use money, prizes, or gifts to gather or influence ratings. All reviews are from verified, legitimate customers, so businesses can be sure they are gaining real customer testimonials. Companies who work with Shopper Approved choose from a variety of pricing plans, depending on the volume and type of reviews they want to collect.

Where Are Reviews Distributed?

Customer reviews build trust and credibility, but only if those reviews are seen. We put ratings and reviews where your potential customers are, with one of the largest syndication networks online. We have key distribution channels with Google, Yahoo, Bing, and CitySearch, and social plugins for Facebook, Google+, Twitter, and YouTube. And we’re always adding new strategic locations. Businesses can trust that Shopper Approved will get their reviews in the hottest places on the web.

Are Ratings/Reviews Through Shopper Approved Better?

There are two different kinds of reviews collected online: passive and active reviews.  Passive reviews are ones that can be submitted by anyone without verifying they’ve used a product or service. They can also be anonymous, so it’s easier for an angry customer or even a competitor to leave negative reviews about your business. This is typically where fake or mostly negative reviews come from.

In contrast, active reviews are solicited by the company through actual customers. These reviews are from consumers a business knows and has worked with. Active reviews invite feedback on both positive and negative reviews. Therefore, active reviews are more legitimate and accurate. They are also correlated with a higher rating.  Shopper Approved helps businesses collect and share active reviews, which are better than the passive reviews most companies wait for. 

What Are the Benefits of Using Shopper Approved?

  • Collect up to 10x more ratings and reviews 
  • One of the largest distribution networks
  • Easy setup
  • The convenient review process for customers
  • Completely customizable surveys
  • The only review company that collects video testimonials
  • QR code generator
  • Pay-As-You-Go pricing model, with no long-term contracts
  • Completely automated
  • Consumers trust Shopper Approved site reviews
  • 45-day risk-free trial

Read about all these benefits and more in Top 10 Reasons Why You Need Shopper Approved.

What Results Do Companies Get with Shopper Approved?

Since our launch in 2010, we’ve consistently surpassed the competition and collected up to 10 times more ratings and reviews for our clients. Check out how Namecheap.com collected over 1 million customer ratings and reviews on Shopper Approved Some of our other satisfied clients include:

  • 1800Contacts.com
  • B&H Photo
  • Quicken Loans
  • 1800Flowers.com

Shopper Approved is the fastest-growing customer rating and review service in the United States, and has made Inc 500’s list of 500 Fastest Growing Companies in America two years in a row. Get your Free 45-Day Trial with Shopper Approved to collect REAL reviews and ratings from REAL customers.

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Shopper Approved Blog Author


Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

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